THE BIKE HERO THAT WASN’T
By now you’ve probably seen the viral Bike Hero video recently linked via our gadget loving bretheren, and by now you’ve probably sussed out that it was indeed a highly staged hoax, from the same agency behind Marc Ecko’s alleged Air Force graffiti-bomb, and that might have left you feeling a bit cold.
Friend of Offworld, interesting-web-thing-maker, and keen link-smith Tom Armitage at Infovore sums up the disappointment nicely:
Why don’t marketers and advertisers understand that, sometimes, the target audience for this kind of thing will like it just as much if it’s honest about being advertising? It’s a lovely piece of footage, and it ties into the garage-band, DIY ethos well; it’s a good fit for the Guitar Hero brand. As it is, I’m disappointed because I now know this wasn’t the product of hard-working fans, wanting to promote a product they love; it was the product of a lot of time/effort from people with money to spend on time/effort.
As a long-time appreciator and equal-part promoter of smart — but transparent — advertising, I couldn’t agree more.
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