By now you’ve probably seen the viral Bike Hero video recently linked via our gadget loving bretheren, and by now you’ve probably sussed out that it was indeed a highly staged hoax, from the same agency behind Marc Ecko’s alleged Air Force graffiti-bomb, and that might have left you feeling a bit cold.
Friend of Offworld, interesting-web-thing-maker, and keen link-smith Tom Armitage at Infovore sums up the disappointment nicely:
Why don’t marketers and advertisers understand that, sometimes, the target audience for this kind of thing will like it just as much if it’s honest about being advertising? It’s a lovely piece of footage, and it ties into the garage-band, DIY ethos well; it’s a good fit for the Guitar Hero brand. As it is, I’m disappointed because I now know this wasn’t the product of hard-working fans, wanting to promote a product they love; it was the product of a lot of time/effort from people with money to spend on time/effort.
As a long-time appreciator and equal-part promoter of smart — but transparent — advertising, I couldn’t agree more.
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