A JOURNEY TO ELSEWHERE: BEHIND THE SECRETS OF THE JEJUNE INSTITUTE

Several years back, a handful of us received cryptic instructions to visit a particular office on a particular floor of an otherwise nondescript high-rise in San Francisco’s financial district. What happened next, as soon as we entered the seemingly unremarkable Jejune Institute Center for Socio-Reengineering offices, was one of the strangest trips we’d go on: an unravelling mystery-tour through the city that was most remarkable because it was landmarked by clues that we and everyone else in the city nonchalantly walk past every single day.

Nonchalance, it turned out, also happens to be the name of the group that produced the real-world adventure, which sadly closed its doors last year before we had a chance to complete the expanded quest. Enter Cardhouse, which has just published an exhaustive breakdown of every step of the journey, fully annotated with photos and video of each locale — my most recommended read of the day. [Jejune Institute (Where Else?), via Ricky Haggett]