YARIS’ CROSS-CANADIAN PIXEL ADVENTURE
Here’s a faux-retro game styled cinema spot for Toyota’s Yaris by Toronto based Electric Company. This isn’t the first time Toyota has gone after the gamer demographic, having released the first free advergame to grace Xbox Live, Yaris, back in 2007.
It must be a lucrative demographic, since it calls to mind last year’s Spy Hunter inspired commercial from now-defunct Pontiac, for which there is a less seen Making Of video. The “Making Of” is notable for showing that an actual playable Spy Hunter simulator was built just for the ad.
Toyota Yaris [Electric Company]
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