As the previously-mentioned Fuck This Jam — a weeklong global game jam dedicated to making a new game in a genre you hate — kicks off right around just now, the organizers, Vlambeer‘s Rami Ismail & Panoramical creator Fernando Ramallo, have just released the jam keynote.

The video features Spelltower creator Zach Gage and Cow Clicker developer Ian Bogost, the two most prominent developers to have found surprising success tackling word- and Facebook-games originally mostly somewhat out of spite.

It’s highly worth watching the two wax nicely philosophical about why the process was ultimately intellectually fruitful and the underlying love in even the most biting of satire, even if you’re not about to embark on the journey yourself. If you would like to, though, you can still sign up for the jam — which will run from today to the end of Saturday, November 17th, at its new Beautiful Mess Organizer installation here.

Fernando Ramallo — developer of the recently-featured MIDI-controlled soundscape Panoramical — and Vlambeer’s Rami Ismail have just announced Fuck This Jam, a black-hearted week-long worldwide game jam that asks devs to “make a game in a genre you hate”.

The duo add their hope that “through utter ignorance for conventions and hate for the established rules of a genre, beautiful things will happen”, which may seem naive and slightly cynical, until you remember that the last time someone tried to tackle a genre they despised — namely Bit Pilot creator Zach Gage — the resulting Spelltower near instantly became an iPhone & iPad smash success.

The jam’s also notable for being the second application of the Beautiful Mess Organizer, the web platform Brett Chalupa originally developed for our Adventure Time Game Making Frenzy, hopefully eking its way toward worldwide game jam standard.

The jam will start November 9th and end November 17th — interested parties can sign up for more information at the official Fuck This Jam site.